Know exactly where your attendance stands, every week.
Holy Insights tracks weekend, online, midweek, NextGen, small group, and visitor attendance, with 13-week trend lines on every metric so you can see what’s moving before it becomes a problem.
Holy Insights tracks church attendance for pastors: weekend, online, midweek, NextGen, small group, and visitor attendance with 13-week trend lines, for $40/mo (Core) or $80/mo (MAX) with a 30-day free trial, synced from Planning Center, Rock RMS, Breeze, and Pushpay ChMS or imported from a CSV.
By Braden Murray, founder of Holy Insights · Updated
Every attendance metric your church runs on.
Holy Insights doesn’t just count heads. It puts attendance in context so you know whether a number is good, bad, or just a holiday weekend.
Weekend Attendance
Track by service, campus, and total. Compare to your 13-week average every week.
Online Attendance
Separate from in-person so your total picture is accurate, not inflated.
Midweek Attendance
Wednesday services, prayer nights, and any other mid-week gathering.
Small Group Attendance
Group count, total participants, and groups-to-goal KPI all in one view.
FirstTime Visitors
Track weekly and see visitor-to-return conversion trends over time.
NextGen Attendance
Nursery, Kids, Middle School, Youth Group, and Young Adults, each tracked separately with % of total.
Salvations & Baptisms
Track decisions and baptisms with the salvation-to-baptism conversion rate calculated automatically.
Weather & Event Impact
Tag any week, such as Easter, a snowstorm, or a holiday, so your trend lines tell the honest story.
Attendance ratios that actually mean something.
Raw attendance numbers tell you what happened. Ratios tell you what it means. Holy Insights calculates these automatically.
Visitor Rate
First-time visitors ÷ total attendance
National average is around 1–2%. If you're above it, something is working. Below it, your front door may be the problem.
NextGen %
(Kids + Youth) ÷ total attendance
Healthy churches typically see 20–30% of attendance in NextGen ministries. This number tells you about your future, not just today.
Volunteer Ratio
Volunteers ÷ total attendance
A ratio below 10% is a warning sign. Burnout follows. Holy Insights flags this automatically each week.
The 13-week average changes everything.
A single week of attendance data is almost meaningless. One snowstorm, one holiday, or one big revival Sunday can make the number lie.
Holy Insights puts every metric next to a rolling 13-week average so you always know whether this week is above, below, or right on trend. That's the context your leadership team has been missing.
Weekend attendance: 13-week trend
13-week average: 1,198
Frequently asked questions
What attendance metrics does Holy Insights track?
Holy Insights tracks weekend attendance by service and campus, online attendance, midweek attendance, small group attendance, first-time visitors, NextGen attendance (Nursery, Kids, Middle School, Youth Group, and Young Adults), salvations and baptisms with the salvation-to-baptism conversion rate, and weather or event impact tagging.
What is a good visitor rate for a church?
The national average visitor rate (first-time visitors divided by total attendance) is around 1–2%. Holy Insights calculates this ratio automatically each week, so you can see whether something is working or whether your front door may be the problem.
What is a healthy NextGen attendance percentage?
Healthy churches typically see 20–30% of total attendance in NextGen ministries (kids and youth). Holy Insights calculates this ratio automatically, since it tells you about your church's future, not just today's headcount.
What volunteer ratio is a warning sign?
A volunteer-to-attendance ratio below 10% is a warning sign that burnout may follow. Holy Insights flags this automatically each week.
Why does Holy Insights use a 13-week average instead of a single week's number?
A single week of attendance data is almost meaningless. One snowstorm, one holiday, or one big Sunday can make the number lie. Holy Insights puts every metric next to a rolling 13-week average so you always know whether the current week is above, below, or right on trend.
How much does church attendance tracking cost?
Holy Insights starts at $40/mo.
Stop reporting attendance. Start understanding it.
Book a 15-minute call. I'll connect your data and have your first attendance dashboard live before we hang up.
Compare Holy Insights with Vitals, Church Metrics, Planning Center reporting, and spreadsheets.