The church analytics software that turns your Sunday numbers into a story
Most churches collect attendance data every week. Very few have software that makes that data useful. Holy Insights gives you a live dashboard, automatic trend analysis, and an AI assistant that reads your numbers every Monday and tells you what they mean.
Your attendance data is already there. Most software just doesn't help you read it.
The data problem most churches have isn't that they aren't collecting numbers. It's that the numbers never become information. They sit in a spreadsheet, a Planning Center export, or someone's notes doc. Nothing connects them.
Data sitting in spreadsheets
Your attendance numbers are already collected each week. They just live in a spreadsheet that no one looks at between Sundays. The numbers never become a story.
No trend context
A number by itself means nothing. Is 312 good? Better than last year? Declining for three months? Without trend lines, you can't tell the difference between a blip and a problem.
AI that actually helps
Most church software doesn't have AI. The ones that do give you generic summaries. MAX reads your specific data every week and tells you what it means for your specific church.
30+ metrics in one dashboard
Attendance, giving, NextGen, volunteers, groups, and demographics. Every metric has a formula, every formula has a chart, and every chart has a trend line. No vague scores, just real numbers your leadership team can act on.
Weekend Attendance
By service, campus, and online
First-Time Visitors
Count and visitor-to-attendance ratio
Salvations
With year-over-year comparison
Baptisms
Salvation-to-baptism conversion rate
Giving
Total, per attendee, giving units
Giving Units
How many households gave this week
NextGen (Kids)
Headcount and capacity utilization
NextGen (Youth)
Middle school and high school separately
Young Adults
18-25 segment tracked independently
Volunteers
Count and volunteer-to-attendance ratio
Small Groups
Participants and groups-to-goal
Midweek Attendance
Wednesday and additional services
Online Attendance
Separated from in-person counts
Demographics
Age, household, and congregation breakdowns
Membership & Next Steps
Assimilation and connection steps
Weather & Event Tags
Context for any week that needs it
Meet MAX
The AI analytics coach built specifically for church data
Generic church software doesn't have AI. Generic AI doesn't know what a visitor conversion ratio means for a church your size. MAX combines both: an AI trained on ministry research, reading your specific numbers every week.
Weekly Digest
Monday morning in your inbox
Every Monday, MAX generates a plain-English summary of the previous week. What changed, what it means, what to watch. You stop writing the Monday email on Sunday night.
Staff Meeting Prep
Board-ready talking points on demand
MAX auto-generates weekly and monthly briefs comparing the most recent period to the prior average. Formatted for your staff meeting or elder board. One click, not one hour.
Ask MAX
Natural language answers from your real data
Type a question in plain English: “Why is our baptism conversion rate low?” or “How does this Easter compare to last year?” MAX answers using your actual church numbers, not generic benchmarks.
MAX is trained on research from Barna Group, Pew Research, The Unstuck Group, and Ministry Architects. When it gives you context on a number, the source is ministry research. Not the generic internet.
Up and running in one call
No IT project. No data team. Book a 30-minute call and I'll have your first dashboard live before we hang up.
Connect Planning Center or import CSV
If you use Planning Center, Holy Insights connects directly. Your attendance and giving sync automatically. If you don't use a ChMS, a CSV paste gets you started in minutes.
See your dashboard live
Attendance, giving, NextGen, volunteers, groups: all in one view with 13-week trend lines and year-over-year comparisons already built in. No configuration required.
Ask MAX anything
Type a question in plain English. MAX reads your real data and answers: why is baptism conversion low, which service is growing fastest, how does this Easter compare to last Easter.
Simple, transparent pricing
Three tiers. No per-seat fees. No contracts. Add a campus for $20/mo.
Most popular
MAX
$80/mo
Everything unlocked, unlimited MAX AI
- Everything in Pro
- Volunteer ratios and recruiting gap
- Demographic breakdowns
- Full MAX AI (Ask MAX, Staff Meeting Prep, quarterly digest)
- 6 MAX coaching styles
No sales call required
Try it without the sales call
Book a 30-minute demo and I'll walk you through the dashboard using your church's actual data. Ask MAX a question live. See if it fits before you pay anything.
Book a free demo